The Wilderness Tourism Association of the Yukon is a membership based organization that is constantly striving to better serve our members.
Membership in the Wilderness Tourism Association of the Yukon (WTAY) is open to any individual or organization interested or involved in wilderness tourism in the Yukon.
Our members are guides, outfitters, fishing lodge operators, equipment sales and rental companies, and more.
Types of memberships
Full Member
Companies and individuals directly involved in the wilderness tourism industry. Voting member. Full membership benefits, excluding participation in Yukon Wild Marketing program.
Affiliate Member
Individuals, organizations or companies not directly involved in the industry as operators but support the objectives of the WTAY. Non-voting member. All other membership benefits, excluding participation in Yukon Wild Marketing program.
Exchange Member
Member-based non-profit organizations. Non-voting member. Membership fee of $150 may be waived in exchange for WTAY membership in organizations, project partnerships, information, or other benefits.
Interested in joining WTAY?
If you are a commercial guide, or if you provide wilderness adventure services or products in the Yukon, membership in the Wilderness Tourism Association of the Yukon is a smart bargain.
By joining the WTAY, you are making a valuable investment in your business and wilderness protection. We are at the forefront of wilderness tourism issues, regulations, and marketing initiatives in Canada.
Code of Conduct
Becoming a member of WTAY is contingent on your compliance with our WTAY Code of Conduct. By adhering to these principles, you demonstrate to the world that your company maintains the highest standard of outdoor and business ethics.
WTAY encourages our members to ensure that our Code of Conduct is reviewed and put into practice by each of their employees. We also urge our members to use the Code of Conduct to educate clients and Yukon visitors about low impact wilderness recreation.
What are the Benefits?
- 10% discount on membership in the Yukon Wild marketing program including referrals if you are a member
- Free hyperlink to your home page from our website
- Free use of the WTAY logo (please see our Logo Standards Guide or contact our office for details)
- Valuable marketing opportunities, such as media coverage and familiarization tours
- Effective lobbying and information exchange on issues facing operators and guides
- Representation in other organizations and to government
- A strong and positive profile of our industry
- Free or discounted educational seminars
- Regular E-News bulletins
- Networking opportunities
- Code of conduct guidelines for operators and staff
- Wilderness tourism licensing information
- Wilderness tourism business information
- Access to industry research, reports and marketing studies
- Membership directory and contacts
- Yukon-Specific Liability Waiver
- Crisis Communication plan template
This program provides discounts and incentives to WTAY members when purchasing at several participating businesses in and around Whitehorse. Just show your up-to-date membership card and receive the benefit of joining WTAY.
Yukon Wild membership information
Yukon Wild is a marketing program under WTAY whose main objective is to drive conversions to operators through both paid and unpaid media, consumer and trade shows, sponsorship and partnerships, and other opportunities that align with the program.
Members of Yukon Wild are required to be licensed under the Wilderness Tourism Licensing Act of the Yukon. The membership supports eco-tourism best practices as outlined in WTAY’s Code of Conduct for Operating Wilderness Tours.
We respectfully acknowledge that the Wilderness Tourism Association of the Yukon and our members, through various initiatives, operate on the traditional territories of the Indigenous Peoples in the Yukon Territory.
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