CONNECTING THE BEST of YUKON WILDERNESS

Our Mission

We believe in sustainable business practices, responsible travel and regenerative tourism principles to create a vibrant and healthy tourism economy in our communities.

WTAY

The Wilderness Tourism Association of the Yukon (WTAY) is a non-profit organization that provides leadership, advocacy, stewardship, education and marketing support to the Yukon’s wilderness-based tourism operators.

Our members represent a wide range of individuals, tourism businesses and iconic wilderness tourism experiences throughout the Yukon. WTAY is a community of guides, outfitters, tour operators, lodge owners, equipment sales and rental companies and more, who are connected to and are stewards of the Yukon’s land, water, culture and people.

WTAY Membership Sign Up

Our membership is open to any individual or organization interested or involved in wilderness tourism in the Yukon.

Yukon Wild Marketing Partnership Program

Yukon Wild is a cooperative marketing partnership program for Yukon wilderness tourism operators who have a Wilderness Tourism Operator License.

Member Rewards

WTAY has partnered with several Yukon businesses to offer its members, discounts and incentives on many products and services.

Upcoming Events

November 7, 2024

WTAY AGM 2024

November 1, 2024

Airport Runway Update and Capacity Research

Yukon Wild is a cooperative marketing partnership program for Yukon wilderness tourism operators who have a Wilderness Tourism Operator License.

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Explore  the yukon

Traveler Websites

Learn more about our Yukon Wild program, what Travel Yukon website and Dawson City website have to offer our operators. Get your business set up, we can help.

OUR Commitments

Guided by the Yukon Tourism Development Strategy, WTAY has made the following commitments in order to develop a successful year-round destination and industry in the Yukon:

WTAY Member Code of Conduct

WTAY is committed to eco-tourism best practices and all WTAY members must adhere to the WTAY Member Code of Conduct

Leave No Trace Canada

WTAY is a member of Leave No Trace Canada and actively supports Leave No Trace efforts. To learn more about leave no trace principles, click here

Yukon Sustainable Tourism Observatory

WTAY supports the Yukon Government's membership in the United Nations World Tourism Organization's International Network of Sustainable Tourism Observatories (INSTO).

Indigenous Yukon

Learn more about Walk With Us, Respectful Travel Guidelines. This educational tool builds cultural awareness and understanding of the traditional values of Share, Care, Respect and Relationship Building as they relate to travel on and engagement with the land, water, cuture and communities.
Learn more