Wild ToGETHER
Our Mission
We believe in sustainable business practices, responsible travel and regenerative tourism principles to create a vibrant and healthy tourism economy in our communities.
The Wilderness Tourism Association of the Yukon (WTAY) is a non-profit organization that provides leadership, advocacy, stewardship, education and marketing support to the Yukon’s wilderness-based tourism operators.
Our members represent a wide range of individuals, tourism businesses and iconic wilderness tourism experiences throughout the Yukon. WTAY is a community of guides, outfitters, tour operators, lodge owners, equipment sales and rental companies and more, who are connected to and are stewards of the Yukon’s land, water, culture and people.
WTAY Membership
Our membership is open to any individual or organization interested or involved in wilderness tourism in the Yukon.
Destination Improvement Fee Project Update
WTAY is participating in a territory-wide, industry-led exploration to assess whether a Destination Improvement Fee (DIF) could support long-term tourism sustainability in the Yukon.
This work is focused on research, engagement, and governance design. No decisions have been made, and there is no immediate impact on operators.
A news release has been shared with media. Members and partners can read the full WTAY update for context and next steps.
Yukon Wild Program
Yukon Wild is a cooperative content generation and marketing program for Yukon wilderness tourism operators.
Member Rewards
WTAY has partnered with Yukon businesses to offer its members, discounts and incentives.
Upcoming Events
Destination Improvement Fee Project – Industry & Community Engagement (Details Coming Soon)
Yukon Wild is a cooperative Content Generation & marketing program for Yukon wilderness tourism operators.
Traveler Websites
Learn more about our Yukon Wild program, what Travel Yukon website and Dawson City website have to offer our operators. Get your business set up, we can help.
OUR Commitments
Guided by the Yukon Tourism Development Strategy, WTAY has made the following commitments in order to develop a successful year-round destination and industry in the Yukon:
WTAY Member Code of Conduct
WTAY is committed to eco-tourism best practices and all WTAY members must adhere to the WTAY Member Code of Conduct
Leave No Trace Canada
WTAY is a member of Leave No Trace Canada and actively supports Leave No Trace efforts. To learn more about leave no trace principles, click here
Yukon Sustainable Tourism Observatory
WTAY supports the Yukon Government's membership in the United Nations World Tourism Organization's International Network of Sustainable Tourism Observatories (INSTO).
Indigenous Yukon
Learn more about Walk With Us, Respectful Travel Guidelines. This educational tool builds cultural awareness and understanding of the traditional values of Share, Care, Respect and Relationship Building as they relate to travel on and engagement with the land, water, cuture and communities.
Learn more
We respectfully acknowledge that the Wilderness Tourism Association of the Yukon and our members, through various initiatives, operate on the traditional territories of the Indigenous Peoples in the Yukon Territory.
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