Yukon Wild Program Info

YukonWILD Cooperative Marketing Partnership

Need more marketing exposure?  Do you want to reach new markets?  If you want to extend your marketing reach let yukonWILD complement your existing marketing program.

yukonWILD is a cooperative buy-in marketing program operated by the Wilderness Tourism Association of the Yukon.  The marketing partnership is managed by the WTAY office with marketing and creative services provided by Aasman Brand Communications. Overall direction for the program is provided by the marketing sub-committee of WTAY.   If you are a licensed wilderness tourism operator or provide adventure equipment rentals you can be a part of this exciting program.  yukonWILD adopted a two-tiered buy-in strategy for the program to allow for affordable access: Website Membership and Integrated Membership.

Each level represents increasing exposure on the website www.yukonwild.com and additional benefits within the marketing program.  Partnership in the program is valid for one year, running from April 1 to March 31.  Levels, benefits and costs are listed below.

Marketing Partnership Buy-In Levels

Yukon Wild Website Membership

  • Company profile and photo included
  • Direct link to your website
  • Two activity categories included
  • Discount opportunities for advertising, trade and consumer shows
  • Opportunity to contribute to Media and Trade Fam Pool

Yukon Wild Integrated Membership

  • All of the benefits of Web membership plus:
  • Online operator ad to run in rotation with online ad campaigns-link to Operator page on Yukon Wild
  • Opportunity to participate in Yukon Wild booth at consumer shows when available

All members of Yukon Wild will have the opportunity to supply product to be placed in a pool for use by Yukon Wild and Department of Tourism for promotions, media and trade fams.

Each member must contribute at least the equivalent of their membership if they wish to participate.


WTAY Office:
Unit 4, 1114 Front Street, Whitehorse, Yukon Y1A 1A3
Ph: 867.668.3369
E-mail:  marketing@wtay.com