yukonWILD Cooperative Marketing Partnership
Need more marketing exposure? Do you want to reach new markets? If you want to extend your marketing reach let yukonWILD complement your existing marketing program.
yukonWILD is a cooperative buy-in marketing program operated by the Wilderness Tourism Association of the Yukon. The marketing partnership is managed by Paula Pawlovich and directed by a marketing sub-committee of WTAY. If you are a licensed wilderness tourism operator or provide adventure equipment rentals you can be a part of this exciting program. yukonWILD adopted a three-tiered buy-in strategy, for the program to allow for affordable access. Each level represents increasing exposure on the website www.yukonwild.com and additional benefits within the marketing program. Partnership in the program is valid for one year, renewable at the November AGM. Levels, benefits and costs are listed below. WTAY Members receive a 10% discount!
2007 / 2008 yukonWILD Marketing Initiatives
Web
Search Engine Optimization and Enhanced Keyword Program
Completion Enhanced http://www.yukonwild.com/
Continued sponsoring of the website on major search engines
Operator updates
Partnership links and affiliate programs
Advertising
National Geographic Adventure – classified advertising (year round)
OUTSIDE – classified advertising (year round)
Canadian Geographic Winter / Spring Travel issues
North of Ordinary – Air North In Flight Magazine and Up Here Magazine(as relevant)
2007 Yukon Vacation Guide
PR Services Guides
Operator Brochure Card – VRC & Trade Show
Media Promotions
Canada Media Marketplace
Go Media Marketplace
Media FAMS
Partnerships
WTAY / CPAWS / National Geographic Adventure
YUKON Three Rivers Journey US Tour (pending funding)
Air North
Benefits
FIREWEED PARTNER : $1,000.00
Includes premium web presence + 2 free adventure listings (additional listings $100 each
· Premium placement on www.yukonwild.com
· 20 word adventure company introduction
· Company logo
· Company photo
· 120 word general company descriptor
· 120 word adventure category descriptors
· Company photo per adventure category
· Live link to your website
· Listing will be positioned ahead of “Raven” partners
· Partners will be given first opportunity to showcase personal product in cases where media/FAM, corporate partnership, or special advertising opportunities arise (and where space is limited)
RAVEN PARTNER: $400.00
Includes general web presence + 2 free adventure listings (additional listings $75 each)
· 20 word adventure company introduction
· Company logo
· 50 word general company descriptor
· 50 word adventure category descriptors
· Live link to your website
· Partners will be given second opportunity (only behind “Fireweed Partners”) to showcase personal product in cases where media/FAM, corporate partnership, or special advertising opportunities arise (and where space is limited).
SUB-ALPINE FIR PARTNER: Cost $100
Includes basic web presence + 2 free adventure listings
· Basic contact information listing on the www.yukonwild website
Additional information
Details of next year's yukonWILD marketing program and partnership application and renewal forms are released at WTAY's annual general meeting in November.
yukonWILD is supported by over $260,000 in marketing dollars. Your buy-in to the program allows WTAY to partner with the Department of Tourism and Culture in the delivery of the Wilderness and Adventure marketing campaign.
Contact:
Paula Pawlovich, Marketing Manager
Ph: 867.668.3369 (WTAY) 393.3580 (direct line)
Fax: 867.393.3575
E-mail: pawlovich@northwestel.net
